About us
ABCD is a group of Agrobusiness pragmatic specialists dedicated to your Development. ABCD is able to set the suitable working groups for any demand thanks to the pluridisciplinarity and multicultural experience of its team and network.
Well aware of present and emerging market trends, of present financial powers, of distribution channels, of consumers’ new expectations, ABCD provides an adapted advice for your valorization problems. ABCD proposes to guide you in the complex food products’ markets thanks to its cross knowledge of food markets finding arguments and managing schemes looking like you and suiting to market trends. All this for you to achieve success.
With you ABCD works out strategies to be implemented to differentiate your production, to increase your added value and to have access to the most profitable markets for you. Better still, beyond its consulting part, ABCD could help you to give effect to your decisions according to its recommendations.
In this perspective, ABCD can step in at various levels:
- Expert, ABCD works as an expert for national and international organizations, private companies, not-for-profit organization and governmental bodies, to carry out market surveys or to set organizations or collective recognition systems.
- Service supplier, ABCD goes with you for your business development plan: audit, surveys, marketing plan in order to propose you an adjustment strategy to the target markets and to support you in your building of a commercial strategy. ABCD can participate to its implementation, acting as part time marketing director, even as collective organization manager.
- Promoter, ABCD knows how to organize your participation in exhibitions, supermarkets animations, press releases and public relations, in order to optimize your promotion at a reasonable cost.
- Analyst, ABCD is permanently watching over to be acquainted with general and specific, present and emerging tendencies: market surveys, new concepts analysis, incorporating new sociological factors
- Trainer, ABCD designs appropriate training programmes according to its clients’ demands. ABCD presents during seminaries and forums its expertise about markets and their evolution, European market organization, collective brands concepts (country brands, Geographic Indications, Denomination of Origin…) or emerging markets such as organic products, fair trade or ethnical products markets.
