ABSIM
Category of client Entreprises privées
Country Marocco-France-Germany-United Kingdom-Switzerland
Product Argan oil
Brief Analysis and support of development strategy
- Strengths and weaknesses analysis of the company
- Argan oil market survey in Marocco and Europe
- Coaching of the swiss manager for him to realize:
- The impossibility to create a renowned brand, according to his turn-over
- The necessity to improve his logistics and administrative organization
- The constraints of the maroccan rural world (cooperative merging, local distribution systems)
- Business plan design support, from raw material to the hunt for targeted markets
- Financial analysis concluding for a drastic need of refunding
