NAJJAR
Category of client Entreprises privées
Country Lebanon
Product Tea
Types of services Analyses et études de marché, Conseil Organisationnel et de gestion, Conseil Marketing
Brief Study and implementation of a fine teas shop concept for Middle East
- Research of the qualified experts en terms of tea, creation of identity, and architecture. Identification of the needed person : Lydia Gautier.
- Identification of the libanese tastes and consumers’ expectations of the high buying power class of Beirut. Why shall they come to a fine teas shop? What shall they find there?
- Project follow-up: definition of the concept, definition of the offer, research of suppliers, implementation and architecture proposals.
- Capacitation of the staff and assistance during the implementation process.
- Administration of the projet.
