Wine cellar cooperative of Adissan
Category of client Organisations collectives
Country France
Product wine,collective brand,denomination of origin
Types of services Conseil Organisationnel et de gestion
Brief Support to marketing audit and comercial action of a French vineyard cooperative.
The denomination of origin Adissan hardly had any recognition out of its region of origin.
After a brand positioning survey which confirmed the sales’ development potential and the re-evaluation of the public price acceptation, ABCD assisted its client in meeting new potential clients in the Parisian region. Unfortunately the production economical conditions didn’t allow creating an ambitious development plan.
