Fond d’Accès aux Marchés d’Exportation
Category of client Structures publiques
Country Tunisia
Product olive oil
Brief Under World Bank fundings. Market survey and development posibilities of tunisian olive oil sales on the European market and especially the french one.
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The olive oil producers of Tunisian are not known despite their importance production volume. How to improve their image and especially the added value on european markets? Conditionning in Tunisia? Sell to private labels?
- Olive oil market survey in France and Europe
- Marketing mix analysis
- Interviews and meetings with buyers of the distribution channels
- Promotional plan proposal
