PACKTEC: Packaging Technical Center
Category of client Organisations collectives, Structures publiques
Country Tunisia
Product Olive oil
Brief Institutional promotion programme of olive oil bottled in Tunisia on the French market
Tunisia is still unknown as a possible origin for olive oil bottled in Tunisia. However its operators are ready to sell finished products on the French market. A promotional plan has therefore been elaborated. ABCD provided the following services:
Marketing Consultancy
- Design of strategic marketing and communication sales plans
- Product positioning, investigation of markets to be targetted, and analysis
- Distribution networks definition
- Business plan
- Existing or to be created collective labels/brands analysis. Comprehensive diagnostic, consulting for its building up,
- Strategic plans for the design of collective brands or labels.
Marketing and promotion assistency
- Strategic marketing plan design
- Sales structures build up.
- European sales administration for companies without local structures.
- Reliable sales partnership consulting
- Events organizations such as conventions, specialized fairs, sectorial or thematic professional meetings.
