Services

1. Market surveys and analysis
   • Sectorial market surveys.
   • Present trends analysis

   Example of realization : Fond d’Accès aux Marchés d’Exportation

2. Marketing Audit
   • Objectives
   • Budget
   • Strength and weakness analysis

   Example of realization :

3. Marketing Consultancy
   • Design of strategic marketing plans, promotion sales plans, advertising.
     • Product positioning, targeted markets’ investigation and analysis (potential niches) per consuming country,
     • Distribution networks definition,
     • Business Plan.
   • Existing or to be created collective labels/brands analysis. Comprehensive diagnostic, consulting for its building up,
   • Strategic plans for the design of collective brands or labels.

   Example of realization : NAJJAR

4. Organization and management consulting
   • Consulting for producers and collective organizations to structure their teams and distribution networks in order to give them means to improve efficiency in developing their sales and image.
   • Research of subsidies or funding at private or public level.
   • Tax optimization
   • Logistical optimization
   • Support for structuring export services
   • Support for upgrading to/bringing up to/complying with international standards (HACCP, ISO)

   Example of realization : Denomination of Origin Marcala

5. Marketing and promotion assistency
   • Strategic marketing plan design
   • Sales structures build up.
   • European sales administration for companies without local structures.
   • Reliable sales partnership consulting
   • Events organizations such as :
     • Conventions,
     • Specialized fairs,
     • Sectorial or thematic professional meetings.

   Example of realization : First congress on coffees under Denomination of Origins from Central America

6. Training and Workshops
   • Training for tools and required knowledges for positioning agricultural and food products on international markets.
   • For other trainings please contact us.

   Example of realization : Coffee producers' group & Ministry of Agriculture

7. Surveys
   • Sales potentials for adding value HONEY on the European Market (France, Germany, United Kingdom).
   • OLIVE OIL French market.
   • French Market survey for SUNFLOWER SEEDS OIL.
   • Counter-period MELON markets in Europe and Japan.
   • PINEAPPLE market in Europe (France, Germany, Spain).
   • RHUBARB market in Europe.
   • Market survey for COFFEE under a Denomination of Origin in Western Europe.
   • SEAFOOD PRODUCTS from Latin America : Adding value for exporting markets of Europe (France, Germany, United Kingdom).

   Example of realization :

8. Notes de synthèse
   • Food products’ marketing in Europe
   • How to add value on agricultural commodities?
   • Banners, Flags and Collective brands
   • A polemic point of vue on Fair Trade
   • Coffees and Denominations of Origin
   • Specialty coffees
   • US sales market

   Example of realization :