Denomination of Origin Marcala
Category of client Organisations collectives
Country Honduras
Product Coffee
Brief Under AECID fundings (Spanish cooperation) and a group of producers. Support of a marketing strategy design for the DO Coffee of Marcala.
The Marcala region developped a denomination of Origin thanks to the support and funding of the Spanish cooperation and the Hondurian Coffee Institute. It still lacks of a marketing strategy to gain recognition.
ABCD made:
- A presentation of the AOC concepts and collective brands for Arabica coffees.
- Lecture in Honduras
- A presentation of the coffee industry in France.
